I remember when the first phablet came out (Galaxy Note)and how it was ridicule. Who needs to carry a phone that size ? Who needs a stylus ? It was the kind of device you needed to have in your hands for an certain period of time to really appreciate. It changed the smartphone market in the same way the iphone did. Most people will not get the watch at first. It something you have to wear on you and start using to realize how it changes the way you interact with your smartphone. I was carrying an Galaxy Note 2 for 2 years. I received 200-300 emails a day, meeting invite, phone calls etc...Every day was the same, My phone would notify me of a incoming event, I would reach for my phone, type in the password and check what is going on. A few months ago, I got this little Samsung gear fit to replace my broken fitbit. That's when my view on smartwatches changed. A watch is something you glance at for a brief moment, when needed. Receiving that quick notification of who sent you that email, who is calling you, 15min before your next minute without reaching into your pocket, without interrupting the conversation you are having. You can take a quick glance of what's happening and resume what you were doing. All the other features the watch can do is just gravy over the primary function of quick notification. To anyone who got a a Iphone6+ this week (like me) loves the screen real estate but doesn't want to always reach for their phone for every little beep. The Apple Watch will be a perfect companion. Ironically this week, my Samsung gear fit bracelet accelerometer stop working the same week I was switching back to iphone. I missed it terribly. 2015 can't come soon enough.