So a few ago I bought an Apple Watch 2015 original on sale. To be honest I thought I was buying the Series1. After using it for a couple weeks I felt the performance was slow and laggy even with wOS 3. That's when I made the realization I bought the wrong one. I decided to exchange for the S1 and I'm quite happy I did. The performance is definitely better and worth the extra few dollars. However I was really disappointed in the packaging. The original one I bought had a great plastic case that came with the watch. It included a small power brick and a very long charging cable. The S1 that I bought no longer provides you with the watch case, doesn't include a power brick and has a much shorter charging cable. I felt kind of cheated a bit. I spent more and got less. Now, that might not be such a big deal but the original packaging with the large white case added to the overall enjoyment and wow factor that the S1 doesn't give you. The original packaging gave it a high end feel even though I bought the aluminum Watch. Granted the watch is no less a device but the packaging of the original really did make a difference. So why did Apple do this? The only thing that makes sense is to increase margins on the newer watches because quite possibly sales are not nearly as good as they claimed. To me it also shows how the consumer experience has become less important and it's all about the bottom line. I'm still going to enjoy my watch but I seriously do not like Apple's decisions of late and their obvious nickle and dimming mindset and I'm afraid culture is making Apple a less prestigious company as a whole.