So I'm all done and ready to upload my app. I fill out the application name field but hang on, the name's been taken! Damn, someone's beaten me to it. Or have they? It turns out that my app has a very similar name to another in the store. The other app though shares no other similiarities with mine -- it's a game, whereas mine is a simple utility. Of course, there is the possibility that someone else has just developed an app with the same name as mine but could it be the similarity to the existing app's name that is causing the problem? Not revealing too much, if the existing app has a name similar to 'Giraffe Time', mine has the name 'Giraffe Timer'. One is a game featuring giraffes, the other is a utility to time giraffes (at whatever it is they do). Is my only option to rename the app? Do I have to get a new app ID? Can Apple be persuaded to accept my intended app name?