We are having a kid soon and I just realized that my kid NEEDS an Apple TV. It just makes fiscal sense. The way I look at it, if I can borrow/NetFlix all the Baby programming I need,(Baby Einstein, and whatever else they make nowadays) then I dont have to buy a single DVD. I love buying DVD's but I know that once the kids out grow them, they are heading for the trash. I also don't like to place any DVD's unnecessarily in danger's way and don't have to worry about the DVD case that is sure to make its way into the dogs mouth. Since the Baby Einsteins are $20 a piece an NetFlix has 15 for rent, I almost break even just with that first "import". I think as a responsible parent, an Apple TV is the only way to go. Maybe its just my uncontrollable need to own anything Jobs puts out, or it actually makes sense. What do you think?