I am normally a big fan of all apple products but I think apple really lost their mojo on the shuffle. The best shuffle is......drum roll ..the first one, The reason why is simple, it was also a usb stick, and was used as such at least as much as a music player. I lost my 1g and I miss it, I have a 2g that now sits in a drawer. the sad part is if the new 3g shuffle was a usb stick also they would sell like hot cakes...I really don't think this is going to be a hit...might be the last shuffle. btw one cool feature of the 1g, there was a hack to wear you could plug it into your computer and play music directly from the shuffle through the computers internal speaker. Fantastic for people who use different workstations all the time.