The crisp white bg is gone

Discussion in 'Web Design and Development' started by elppa, Sep 1, 2010.

  1. elppa macrumors 68040


    Nov 26, 2003
    Apple has used a crisp white background on their web pages for as long as I can remember.

    There was a period where they experimented with black backgrounds for some products, but they seem to have given up one that now.

    But today I noticed this on the iTunes and iPad page. Pretty subtle and nice, but different for Apple.
  2. eponym macrumors 6502

    Jul 2, 2010
    Apple has been using non-white backgrounds (usually some form of light gray) on their product pages for ages... Go look at Quicktime. Final cut. iMac. etc ;)

    But that texture is a new take on it—I noticed it too.

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