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'The Daily' to Lead the Way on iPad Magazine Subscriptions, Skip iAds

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Despite the fact that the launch of News Corp.'s tablet-focused news publication has reportedly been pushed back by a few weeks from its rumored introduction next week and with the prospect of a joint Steve Jobs-Rupert Murdoch media event now apparently off the table with Jobs' medical leave of absence, The Daily is still being looked to as a model for Apple's plans with respect to recurring subscription billing for magazine and newspaper content.

The New York Times takes a look at magazine and newspaper subscriptions for the iPad, and how publishers continue to be frustrated by the lack of such options for their subscribers and Apple's insistence regarding control over subscriber information.
One publisher that seems to have been granted favored-nation status is the News Corporation, which is developing The Daily, an original iPad newspaper. The Daily will be sold through Apple as a recurring subscription, meaning subscribers will be automatically billed a small fee - expected to be about $1 a week - to receive the publication on their iPads every day. The development of the subscription software was said to be the reason The Daily's debut was pushed back.
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The report notes that other publications are expected to have a similar arrangement with Apple for subscription-based billing on the iPad, but no such deals have yet been struck with Condé Nast, Hearst or Time Inc., three of the major publishers with existing presences on the App Store.

Also on the topic of The Daily, Ad Age plays to its focus on advertising in noting that the publication has lined up an impressive list of launch sponsors coming in with support at flat-fee rates rather than any flavor of impression-based pricing.
But one thing has fallen into place for The Daily: an impressive array of launch sponsors, including Macy's, Verizon Wireless, Land Rover, Pepsi Max and Virgin America, according to people close to those deals. In addition to sponsoring the project, they'll help The Daily get off the ground by offering incentives for their customers to download the app, such as frequent flyer miles from Virgin America.
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But while The Daily will be iPad-exclusive at launch, the publication is expected to move to other platforms over time, and the publication is keeping a more flexible approach to advertising by eschewing Apple's iAd platform in favor of selling and serving ad content through mobile ad firm Medialets.
The close association with Apple does not mean The Daily will be taking iAds; rather, all advertising on The Daily will be sold directly and served through New York-based mobile ad company Medialets, which is providing the technology for the ads as well as the metrics back to advertisers.
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Contrary to numerous previous claims of The Daily being priced at 99 cents per week, Ad Age claims that the publication will cost 99 cents per day after a two-week trial period, with fresh news content being pushed to subscribers throughout the day.

Article Link: 'The Daily' to Lead the Way on iPad Magazine Subscriptions, Skip iAds
 
Article Link
https://www.macrumors.com/2011/01/17/the-daily-to-lead-the-way-on-ipad-magazine-subscriptions-skip-iads/
Where do I sign up. To quote Robocop (the movie, not the character)... I'd buy that for a dollar.

News Corp seems to be a favorite / darling of Apple and Steve Jobs, so perhaps they will have the skinny on Apple news?
 
That price point is way too high. I imagine only the most devoted Foxies will snatch this up.
 
For those who think this venture is a reflection on Steve's politics:

“Steve Jobs is Democratic-leaning based on who he gives money to and what he says. And Jobs has never let it be known how he votes, but he supports Democratic causes and has contributed about $225,000 to Democrats since the 1980s,” McDonald told FoxNews.com. While Jobs may appear Democratic, Apple's policies are simpler, he said: "They promote what's going to make them the most money.”

Read more: http://www.foxnews.com/scitech/2010/10/26/big-tech-ready-change-congress/#ixzz1BK2z24oa
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Interesting that Virgin is sponsoring it since they have their own competing iPad only magazine (Project) although it's not a "news" magazine (I put news in quotes since we're talking about Murdoch here).
 
I suspect that the NY Times has the pricing right at $1 per week. As has been demonstrated here $1 / day isn't going to fly and both Jobs and Murdoch should know that.

In this case AdAge is probably just muddying the water.
 
Ok, I'll admit $1 per week is a step in the right direction, but...

How in hades can an electonic version of any magazine cost more than the printed versions. This isn't even a conversion, it's a new, custom for iPad "e-letter" for all intents and purposes. Ok, $1 per week is way more reasonable than some of the first prices, but I can buy any number of magazines in print, that are mailed to me monthly for $10 or $20 bucks a year. Even at $1 per week, it's a $48 subscription and they have eliminated printing and shipping costs. I'm guessing the same writing staff, with the same computer hardware are making the electronic version just as if they were setting it all up for the printing presses.

What am I missing that all the sudden makes these subscriptions triple and quadruple in prices?
 
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