So let's summarise...
Option 1
Buy from iTunes, wait a few minutes, press play.
Option 2
Buy BR (from store or online) wait for delivery or trip home, RIP it to mkv, have plex on the system or jail broken ATV2, press play.
Option 3
Buy BR (from store or online) wait for delivery, RIP it to mkv, handbrake it, press play.
Gee...I wonder which is easier?
I understand we have audiophiles here, old school own the disc people, potential licence issues down the track with pure digital files, but aren't we forgetting something?
Apples mantra " it just works"?
Apples all ways been about ease of use, ease of access, just plain ease. Perfect no, but always getting better.
I don't own a B&O for sound, my TV isn't a $20k vision nirvana device. Unless they are, your not getting the full benefits of everything by goingi BR then ripping, no matter how good the rip. My wife doesn't sit there and go 'wish we had dts or a better tv'.
Ease of use and an enjoyable experience.
With the iTunes store and an ATV, Apple delivers.
Sorry people, but I just can't see myself fretting over how good my RIPs are, or which jail brake is the best. I just want to watch the movie.As long as these days it's HD, I'm reasonably happy. I use to be happy with DVDs.
Buy the thing through iTunes, and enjoy the experience! If you watch it 2 times or more, your ahead of the game.