What is the difference between iCloud and iTunes Match? so far the only thing i have noticed is that iTunes match only upgrades your music/files to a 256 bit rate. Other than that doesn't the iCloud do everything Match (music/video/app wise) can? Why pay 25$ a year for Match when you already have iCloud. Sorry if this question has been answered already but i couldn't seem to find a summarized answer reading through all the threads.