Yes they have relatively speaking. While electronics have and will become slightly more efficient (Moor's law), batt. technology (lith-ion) remains mostly the same (and will for the foreseeable future). In your examples most of the gains are trough physical increases in battery storage. The original iPhone had a 1400mA-h batt and the iPhone 6 Plus has a 2915mA-h battery which is over 70% more battery energy available. This will NOT be practical in the aWatch. I just don't see a 70mm (same percentage increases in size) aWatch Plus

(although never say never) to accommodate a similar batt size increases.
....
also almost everyone still charges their cell phones overnight or daily and even Plus owners with their GIANT batteries aren't getting some remarkable week of batt. life with everyday use.