People, stop beating on a dead horse. FACT, Apple is never going to allow Flash on iOS devices. Yes, it would be nice if customers could choose to enable/disable Flash on iOS devices. But then again, consumers do have a choice-to not buy an iPad. No one is forcing you to buy an iPad. It's not a secret that Apple devices do not play Flash content and that is not going to change. No one did Apple or Steve Jobs a favor by buying an iPad. They bought one because they believed they're getting good value for their money, simple as that. Also, as I mentioned, the lack of Flash has always been public information, so no one misled you. Also, hold Adobe to the same standards that you hold Apple to, because both companies are businesses. Many have said that Apple excludes Flash to protect App Store revenue. Well, you might not know this but Adobe doesn't want HTML5 to emerge because it wants to protect Flash revenue. Both companies want to protect their profits. If you want to vilify Apple for doing what any business does, then do the same for Adobe.