Look - it occurs to me after reading some reports that eventually there's only so much you can do with a redesign/adding hardware and meet expectations. That's why the current possible specs for tomorrow aren't necessarily incredible. Larger screen, more ram, faster processor, etc. Important. But at the end of the day - not as OOOH AHHH as perhaps some previous years. While those specs are important - the real differentiators has and always be the software. And if you NEED (if Apple makes it a forced issue) updated hardware to run the latest software and Apps - then they don't have to OOH and AHH you with specs - they just need to keep them competitive against other devices while they keep enhancing iOS. Considering the above - it might be more important to OOH and AHHH with iOS then the actual phone.