Ok, now that I have your attention, let the debate start, this is all my point of view and I may be completly wrong Many users are complaigning about no new ivy bridge iMac, and that Apple is not "current hardware" when comparing to PCs. But I sort of noticed that PCs are also not getting this specific Ivy Bridge cpu. Let me explain: iMacs use a 35W/45W processor if Im not mistaken, the same as MBP/rMBP, and Intel hasnt been able to produce them yet for anything else. Apple has what, doubled its Macs shipments in the last years? And what does the future looks like? Apple is on its way to doubling its Macs shipments again. That means double Intel Processors need to be manufactured. And has Intel being growing like this? NO. They are not. so, Ivy Bridge has been released for the PC. Thats true. But is the 66W/77W desktop version. ALL the several 45W and 35W models with HD4000 are still not available. I know this cause Im waiting for one to put in my HTPC. My belief is that Intel is not capable of meeting the rMBP/MPB/iMac demand for 45W processors, thats why no new iMac/MacMini. And apparently, PC side is also waiting for it.