So this year will mark the 5th iteration of Apple's iconic handset. It seems like every year the hype is like this, but at the rate we're going it appears that Apple will release some new version of the phone in every single calendar year. That being said, is there any particular reason people go all crazy? You're technically going crazy for something that within ~12 months you're going to want to cast off for a newer one? Just morbidly curious and something to think about.