There has recently been a lot of conversation among tech circles, here and on social media, about the iPad in and it's current state. Apple has practiced restraint and kept the iPad as simple to use as long as possible and tried to keep it a a separate product from the Mac.
Out of curiosity, I checked iPad commercials on YouTube and Apple's website to see how Apple themselves see the iPad and how they envision people using them. They have honed in and focused on note taking and drawing with the Apple Pencil as the core features and they're are all over the marketing material. It's the same situation with the Apple Watch: fitness and notifications.
Every year people are exited and hopeful that the next iPadOS version will make the iPad more Mac-like but aren't they setting themselves up for disappointment? The iPad and Mac bring in around the same revenue for Apple so their current strategy with the iPad is working. Anecdotally I have seen a ton of iPads all over high schools and colleges. There are a lot of happy iPad users.
Out of curiosity, I checked iPad commercials on YouTube and Apple's website to see how Apple themselves see the iPad and how they envision people using them. They have honed in and focused on note taking and drawing with the Apple Pencil as the core features and they're are all over the marketing material. It's the same situation with the Apple Watch: fitness and notifications.
Every year people are exited and hopeful that the next iPadOS version will make the iPad more Mac-like but aren't they setting themselves up for disappointment? The iPad and Mac bring in around the same revenue for Apple so their current strategy with the iPad is working. Anecdotally I have seen a ton of iPads all over high schools and colleges. There are a lot of happy iPad users.
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