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A niche is still a niche. Still didn't kill the PC, it killed Wacom tablets at most.
“PC’s are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of every X people.” - Steve Jobs, June 2010.
And if anything, the real niche is the PC these days, not the iPad.
Again, Apple sells around double the amount of iPads as Macs, and even in the Mac space, it’s the MacBook Air that sells the most.
 
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I always get excited for the new one, but then realize there's still little use for it, even after all these years!

I remember when I got the very first iPad... it wasn't out in Canada yet (US-only App Store) and how useless it was with just the first-party apps for months.
I remember that, too. I still have my 1st-gen iPad and the hardware still works great except of course Apple's software has rendered it useless. But I remember even in the first week wondering what it is I'm going to do with it.

14 years later and it's still the only iPad I've ever kept. I can appreciate that for some people it's the right device, but for me it's just a very limited-use device that's worse at normal computer stuff than a laptop/desktop and less convenient for quick stuff than my phone.
 
I’ve tried to like the iPad ever since it first came out. Always seemed like a great product. Bought and ended up returning different models over the years. Received a free one about a year ago from a family member. And it just sits in my office gathering dust. I don’t see the appeal of these things at all. For me, my iPhone and MacBook Pro do everything better than any iPad.
 
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“PC’s are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of every X people.” - Steve Jobs, June 2010.
And if anything, the real niche is the PC these days, not the iPad.
Again, Apple sells around double the amount of iPads as Macs, and even in the Mac space, it’s the MacBook Air that sells the most.
You're comparing iPads to Macs, not iPads to PCs. PCs are far from niche, and many people own both since they're very different.
 
That is the kind of innovation we will never get from a soulless MBA degree-holding corporate suit like Tim Cook.
An odd take. Tim Cook was at Apple during Steve Jobs return and worked side by side with him. And Cook was Jobs pick to take over. He obviously felt he was the best person for the job. And I tend to agree. Apple today is at a level of success that Jobs always dreamed of. But that also comes with consequences. The company no longer caters to a niche market so it is less interesting. I think it’s been more a case that there was a huge revolution in tech from 2000-2012, and everything has plateaued since. And that’s industry wide. The AVP does not interest me at all but seems like the closest thing to recapture the interest of people similar to that period from 2006-2011.
 
we may not be in a post-PC era universally speaking, but I often find myself blown away by how many teens don’t seem to care for owning a laptop these days, when it used to be a very coveted possession.
And again, there seems to be a huge misunderstanding on what both Steve and Tim meant by the “ post PC era”.
I already posted the video in this thread, so I’m not going to post it again, but Steve in 2010, when talking about the post PC era, specifically said that “PC’s will still be around, and will still have a lot of value”.
It was not about killing the PC, it was never about killing the PC.

It was about the PC no longer being the digital hub, which it absolutely is not these days.
Back in the 2000s, everything was controlled through the PC.
You wanted to download and synchronize music to your iPod? You used a PC.
You wanted to manage your photo library? You hooked up your digital camera… To your PC.
You wanted to edit a quick movie to throw up on YouTube? You had to do it through your PC.
You wanted to update your address book for your iPhone? You did that through your PC, then hooked your iPhone up to your PC to synchronize the changes.
You wanted to buy a movie to watch on your Apple TV? You purchased it on your PC, and then used iTunes to synchronize that movie to your Apple TV, or otherwise streamed it from your PC to your Apple TV. Although this one didn’t really take off, most people just bought DVDs.

These days, we are absolutely in a post PC era.
The amount of people using their PC as the digital hub is… Extremely low. Sure, there are still some out there who won’t adapt with the times, and that’s fine. If it works for you, that’s great.
But most people are not doing that.
Their phone is their digital camera and their digital video recorder, if they want to web browse from their couch, they’re using their iPad, if they want to watch a TV show they are using either a streaming stick or whatever is built into their TV, for music they’re just clicking a song in whatever service they decide to use and streaming it over the Internet.
Most people are doing photo editing, video editing, and uploading all from their phones or tablets.
Instant messaging certainly isn’t happening on the PC anymore, we’re doing it from phones, tablets, and even watches.

The PC is… Just another device. It’s not a hub, it’s just another thing.
For some people, it’s their most important workhorse, for other people it gets used once a week when they absolutely have to sit down at their desk and intentionally use the thing.
 
I'm sure Apple software engineers (all three of them) want to do more with iPadOS but the bean counters want the iPad to be nothing more than a companion device which is why it's so incredibly gimped with no real hope of it gaining more advancements. It's so frustrating. I can't see myself buying another one as there's been no real advancements since I got my IPP 10.5" back in 2017. It's just so limited and it doesn't need to be.
I've mentioned this before but the iPad ideally could simply become a macOS device by plugging it (via USB-C) into a monitor and connecting a Keyboard/ Mouse via BT (or the Magic Keyboard)... "undock" and back to the leaner iPad...

It would be an uncompromising powerful macOS device and a uncompromising simple iPad... life is good

But then folks wouldn't need a MacBook Air and iPad... and the MBAs at Apple can't have that (and by MBAs I'm not talking about MacBook Airs ;))
 
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You're comparing iPads to Macs, not iPads to PCs. PCs are far from niche, and many people own both since they're very different.
Sorry, allow me to continue with the actual quote
Walt Mossberg: “and by PCs, you mean…”
Steve Jobs: “personal computer”
 
I love mine for the minimal use I get out of it as a music stand when I'm playing keyboards with my band. I don't miss having binders full of chord charts. That said, I'm using an iPad 4 for this and see no reason to upgrade still. My wife has an iPad 8 and she mostly just uses it as a TV to stream shows while she's working at home.

Now if Apple would enable the iPad as a CarPlay target, instead of leaving that up to outdated jailbreak apps, we'd have a whole new use for it. As it stands, Android tablets own that market and I've got one in my car now.
 
I love mine for the minimal use I get out of it as a music stand when I'm playing keyboards with my band. I don't miss having binders full of chord charts. That said, I'm using an iPad 4 for this and see no reason to upgrade still. My wife has an iPad 8 and she mostly just uses it as a TV to stream shows while she's working at home.

Now if Apple would enable the iPad as a CarPlay target, instead of leaving that up to outdated jailbreak apps, we'd have a whole new use for it. As it stands, Android tablets own that market and I've got one in my car now.
I mean, it is technically possible.
 
The only people waiting patiently are Apple’s shareholders and YouTubers. As it currently stands all existing models more than fulfil their role incredibly well.
Are you saying that the shareholders all want to buy a new one, or that they simply expect tremendous sales of the new one? Or both?
 
14 years later and they still dont know what to market it as.

lacks a full OS so it cant replace a laptop, but its also bigger and more capable than a phone.

seems to mostly have found success in enterprise as a cash register, or inventory scanner, or at kiosks for checking in and managing appointments, opening a bank account, etc. But Square and Clover have their own hardware now for POS terminals. Airline pilots use it a lot. I see a lot of architects use it to go over plans and do sketches.
 
No, it failed because it was nothing more than a glorified phone without a SIM card. There's almost no reason to buy it if you've got a smartphone.

It's also essentially a crippled laptop.. it really doesn't do anything exceptionally well.

Well isn’t that enlightening?

Here I thought my iPad worked extremely well to read/respond to emails, make/receive phone calls, visit websites to read and order products. I had no idea it isn’t.
 
install macOS along with an M3 or better yet M4 2nm processor with 16GB of Ram and I will buy one.

My 2018 iPad Pro 12.9 was only ever used to consume media. Watch movies. Play MP3 over bluetooth speakers.

Otherwise I found the iPad OS useless.
 
Sorry, allow me to continue with the actual quote
Walt Mossberg: “and by PCs, you mean…”
Steve Jobs: “personal computer”
You said:
“PC’s are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of every X people.” - Steve Jobs, June 2010.
And if anything, the real niche is the PC these days, not the iPad.
Again, Apple sells around double the amount of iPads as Macs, and even in the Mac space, it’s the MacBook Air that sells the most.
Selling twice the amount of iPads as Macs, assuming that's true, does not make the PC "niche".

Almost everyone who uses a computer at/for work uses a 'PC' (including Windows/Mac/Linux desktop/laptop/server), across just about every industry.

iPads are a popular consumption device and basic computer. So are phones.
 
Anyone else remember the audience gasping at the price when Jobs announced it would start at just $499 USD? When was the last time anyone gasped at a Tim Cook price point?

As Hartley observed, "the past is a foreign country; they do things differently there".
 
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That is the kind of innovation we will never get from a soulless MBA degree-holding corporate suit like Tim Cook.
Didn't Steve Jobs often have to have his arm twisted on things... I mean Ive heard things about various people with great ideas being told to only speak to him at the right moment, to let someone he trusts talk about it etc...
 
I remember this launch and thinking "things will change". It took a few years but yes, tablets took off. I love the iPad for what it is. Shame we can't have MacOS on it.. but as companion device its great
 
These are the iPads that need a refresh

- Sep 2021 iPad mini A15 Bionic
- Mar 2022 iPad Air M1
- Mar 2022 iPhone SE A15 Bionic
- Oct 2022 iPad A14 Bionic
- Oct 2022 iPad Pro M2

Any of them were supposed to launch by this week... now it is said to be delayed to May?

Current 3nm chips are M3 & A17 Pro. A16 Bionic is 4nm.
 
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