I don't think the SE will be upgraded every year. I can see the SE2 not come out till 2018 or 2019. I just don't think Apple thinks the 4" is mainstream anymore....and going forward I see even fewer people wanting a 4" phone, because first time SE buyers will probably upgrade to the 4.7" or 5.5" phone next time around if price is not a factor and they want to stick with an iPhone.
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The iPhone SE will most probably be on a 2 or 3 year upgrade cycle
- Thread starter saintforlife
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How often it is upgraded i think will be decided on how popular the device turns out to be.
absolutely this.
A "mid year" boost for sales could be a good strategy for Apple.
I think that since Apple has publicly acknowledged that they have sold over 30 million 4" iPhones last year that this is a clear indication they will be updating this model each year. I predict they will retain the 4" next year but it will have a whole new outer shell and look just like the 6s body with power button on the side and be thin.
I will not be surprised it is yearly March upgrade, provided previous Sept new premier iPhone sell well, and newly designed component use on premier iPhone volume increase, so Apple could afford to put new component on SE with cheaper price.
Sept = new premier iPhone
March = new SE use gut of previous year Sept premier iPhone at cheaper cost to Apple at March due to higher volume
This will give people exciting about iPhone year round, depend on you want a smaller/cheaper phone with similar power, or larger premier newly designed phone.
Sept = new premier iPhone
March = new SE use gut of previous year Sept premier iPhone at cheaper cost to Apple at March due to higher volume
This will give people exciting about iPhone year round, depend on you want a smaller/cheaper phone with similar power, or larger premier newly designed phone.
I'm interested to see if they handle the SE more like a Mac than an iPhone. In other words, the name stays the same, but the hardware gets refreshed. So, we might see "Early 2016 iPhone SE," "Early 2017 iPhone SE," etc. if we looked into Settings > General > About. The product refreshes become part of the product's reputation. "You can't go wrong with an SE, Apple updates it every year!"
This approach may not appeal to those who want the latest and greatest, but for the kind of people who usually buy the two-year-old model, this can help de-stigmatize buying the budget model.
This approach may not appeal to those who want the latest and greatest, but for the kind of people who usually buy the two-year-old model, this can help de-stigmatize buying the budget model.
Exactly. I think if the SE turns out to be successful, they may add a 4" phone to their main lineup in the future. I don't think the SE will remain a separate product line with its own design etc.