Before I get the usual 'The phone companies are charging what the market will bear, so suck it up (or jailbreak and unlock)', please follow my argument and the question I pose before flaming me: Apple sells the iPhone on the basis that it provides a premium user experience. For instance Apple advertise how handy the iPhone is during traveling. People who can afford an iPhone are probably more likely to travel to foreign countries than the average person. The charges for data roaming are ridiculously high - much higher than charged for domestic users. Because of the absurdly high data roaming charges, I and many others turn data roaming off while we're traveling, depriving ourselves of the full iPhone experience and the phone companies of reasonable profits. Apple decides which companies can have the iPhone, so Apple has leverage over the phone companies who offer the iPhone. My question is this: Why hasn't Apple used its leverage with phone companies to force them to accept a better international data roaming deal for iPhone users?