First off. I got my new X this morning and I am loving it. But... navigating this phone really feels like a brand new experience. Not a problem for a techie person like myself... but Apple might be turning some people off with all of this new UI gesture navigation. You have older people... who might have found it very easy to grasp the concept of the iconic home button. They may have trouble transitioning over to the X. You also have people who have been curious about Android. Now that you are changing the way we use our phones... you might have a few people jumping ship to Android. If they have to learn a new way of doing things, they might just decide to learn how to navigate Android. Just some thoughts.