Don't get me wrong, I love the iPhone. But the number one thing wrong with it is the PRICE. First of all, AT&T is requiring that you sign up for a two year contract yet the rumor is that they aren't even subsidizing the phone. How does that make any sense, if the iPhone was subsidized it would bring it down from the astronomical $500-600 to a more reasonable $300-400. Believe it or not, that $200 price difference would open up the product to a whole lot more buyers. And why would AT&T subsidize every other phone, offer great deals like a RAZR for $25, and then leave the iPhone out in the cold? It just doesn't make sense to me, either some other big announcement is going to be made regarding some kind of discount or rebate with the 2 year contract, or I'm afraid the iPhone is going to be introduced with a fizzle. Believe me, I know there's definitely some demand out there for the iPhone because it's a revolutionary product, but correct me if I'm wrong but isn't Steve Jobs trying to sell as many phones as possible? The $500-600 price point seems to be acceptable to only the most zealous Apple fans or those in fairly high tax brackets. Ask any average consumer... while they may be very impressed with the iPhone their response will probably be along the lines of "I'm not going to spend 600 bucks for a phone." Now some of you might say, well it's the price of a Video iPod and a PDA and a Phone rolled into one. That may be true, but Apple is marketing the product as a PHONE. It's not called the iTouchScreenVideoiPodWithPhoneCapabilities. They're targetting the cell phone market, the same market that gives away brand new camera phones when someone signs a contract. So when anyone goes to sign up with AT&T their options will be: Get a RAZR for $25, or get an iPhone for $600. While the iPhone is the greatest phone ever made, the second greatest is ONLY $575 cheaper. This post isn't about how the iPhone isn't a great product, it's about how if Apple doesn't do something to the price, then the product just isn't going to take off. Right now it's luxury product, and while those products gain a ton of hype, unless their priced right it's like trying to sell a Lamborghini... you're only going to get a handful of buyers even though everyone really wants one.