The tremendous iPod ride will have to end sooner or later (but probably sooner given things like the recent reverse engineering of Fairplay again). Apple is obviously trying to convert non Mac iPod users into long term Apple clients by coming out with the inexpensive Mac Mini, switching over to Intel processors, building services that make them have to stay with the iPod as long as possible by keeping Fairplay music only playable on Apple hardware and by making them want to stay with the iPod by offering great services like the iTunes store for music and now exclusively offering video downloads. BUT... do you think it's going to be enough to get more then a few marketshare percentage points to the Macintosh? I've been debating with myself and I'm not sure that it is. The only way I could imagine the current trends continuing to any long term success is if Apple licenses the Mac OS to over pc makers. I'm not saying I want that to happen, but business-wise it seems like the only viable long term strategy. What do you think?