I went to my friendly Apple store yesterday (Sat) and marveled at the long line of people there to pickup their new iP4's. Despite the way Apple masterfully creates the illusion of shortages, the facts reveal that they've had massive supplies all along. Recently that fact leaked out, Wall St called Apple on it, and in typical fashion Apples laughing all the way to the bank.
Manipulation of the public & press is Apples forte. One must admit Jobs runs an impressive game. It's no longer about leading edge products, or top quality. It's about stellar brand management, and convincing the public they're missing out if they don't buy "cool" Apple toys. Even people who truly have no need for an iWhatever... will go into debt to buy one.
There is no better example, of the power that Jobs & Company hold over otherwise intelligent people, than the iPad. While it's a very nice toy, there's not a single thing "Magical _ or_ Revolutionary about it. Yet a massive number of people have bought one. This fact, largely due to the highly refined and slick marketing expertise of Steve Jobs. This begs the question, what will happen when he's no longer at the helm?
Apple has all it's eggs in one basket, hmmm...
Manipulation of the public & press is Apples forte. One must admit Jobs runs an impressive game. It's no longer about leading edge products, or top quality. It's about stellar brand management, and convincing the public they're missing out if they don't buy "cool" Apple toys. Even people who truly have no need for an iWhatever... will go into debt to buy one.
There is no better example, of the power that Jobs & Company hold over otherwise intelligent people, than the iPad. While it's a very nice toy, there's not a single thing "Magical _ or_ Revolutionary about it. Yet a massive number of people have bought one. This fact, largely due to the highly refined and slick marketing expertise of Steve Jobs. This begs the question, what will happen when he's no longer at the helm?
Apple has all it's eggs in one basket, hmmm...