Exactly, I am not against new start ups but what i paid and when i opened the box i was like hmmm seriously ? i could have tried to come up with something similar if i tried.
I'm all about cottage industry & Etsy so take this with a grain of salt, but that all depends on how much the materials cost + labor + postage. I used to be in the import export and manufacturing game here in New York. It can be quite pricey for raw material, labor and postage.
Do the approximation per sleeve:
- High quality leather or wool per case or sleeve @ $15
- Thread, button/s @ 50 Cents
- Custom made label @ 50 Cents
- Labor, What is your time worth? Lets say $20 per hour to make enough to eat, sleep and have a roof over your head, pay corporate taxes on profit and have the odd beer + pay back your student loan. I make around $30/h and still find it quite hard to live in NY with loans/food/tax etc.
- Shipping $5-10 depending on location with USPS (Let's use $5)
Total cost if it takes an hour to make as an Etsy type business (i.e. I'm guessing they don't have state of the art manufacturing equipment such as industrial sewing machines = $35 excluding Buttons and label with low cost shipping.
Approx profit per sleeve if they sell at $50 (low price) = $15.
Now going back to the labor cost based on some Etsy person sewing it themselves, if they need $20 per hour for living expenses with no other job, they're $5 short per hour which means $15 per hour.
Bearing in mind this is approximate, $15/h is around $600 per week NOT including money to put back into the business and the purchase of new material to use.
Perhaps they have a baby to take care of and only 5 hours a day to work? That's worse.
Just putting this out there. There are Etsy sellers that charge over $100 for a case or sleeve, yes, I think that is excessive, but as far as I'm concerned, if it is a good quality case or sleeve using high quality material, the $50 - $80 range seems quite reasonable.
I'll certainly continue buying from Etsy and from home based designers/producers.