I just thought it would be fun to open this up for discussion... What do you think the coolest thing that could happen as a "One More Thing..." announcement? I will go first.. I think that after a music event the one more thing would be a new content type for iTunes: Live Concerts and Events (posted the day after). The group that is invited on stage to help announce...none other than the Rolling Stones. After that time they also announce a new tour, and their concerts will be available on iTunes. After the announcements, they sing two or three songs.