The new gold color is true rose gold

[kmj2318]

In this image you can tell the difference. It's not as yellow as Gold and not as pink as Rose Gold. (Even though in this pic you can only see the outside band, I think the difference in hue is still obvious). It looks closer to the true rose gold that is common with jewelry and watches. I'm sure a lot of you noticed that it's a new color. I think this is the best gold color they've made.

Edit: Here are better angles
New Gold

Old Gold

 

[fryfrkhlly]

This is so helpful and makes me glad I picked the gold option to replace my RG! Thanks you!

 

[phillytim]

I'm in lust of this color, and to grab an iPhone 8 Plus - it's really gorgeous.

But sticking with my 6S PLUS for another year. :/

 

[Newtons Apple]

Just looks pink to me. White bezels are a non-starter anyway.