I thought I'd put this up because of the many times I've been asked whether or not to buy the new 27" iMac... I don't know how many times I've heard Apple is ripping people off because you can get a PC with the same hardware for way less $$$. I decided I would check this with a new iMac against a Dell Alienware desktop. Here's what you get: Alienware: Genuine Windows® 7 Home Premium, 64bit, English Lunar Shadow, Alienware Area-51 Chassis Intel® Core i7 960 Quad Core Processor (3.2GHz, 8MB Cache) 6GB DDR3 1333MHz (3x 2GB) Tri Channel Memory ATI Radeon HD 6950 1TB - SATA-II, 3Gb/s, 7,200RPM, 32MB Cache HDD Dell UltraSharp U2711 27-inch Monitor 3Yr Ltd. Warranty- Advance Exchange Integrated 7.1 Channel Audio Single Drive: 24X CD/DVD burner (DVD+/-RW) w/double layer write capability AlienFX Color, Quasar Blue Steam and Portal Factory Installed No Keyboard 1 Year Basic Service Plan Alienware High-Performance Liquid Cooling This system is priced by Dell at $3098. The Apple system follows: 3.4GHz Quad-Core Intel Core i7 (2600) 8GB 1333MHz DDR3 SDRAM - 2x4GB 1TB Serial ATA Drive AMD Radeon HD 6970M 2GB GDDR5 Apple Magic Mouse + Magic Trackpad Apple Keyboard with Numeric Keypad (English) & User's Guide That obviously has the 27" LED backlit monitor built into it... Here's my evaluation: with the Dell, you get a slightly faster graphics card with half as much memory, 6GB of RAM vs 8GB in Apple, the CPU in the Alienware is about a third slower according to benchmarks, plus you have no input devices whereas the Apple has Magic Mouse, Keyboard and trackpad. The Apple display on the iMac is in my opinion an unquestionably better display, because it has LED backlighting. I almost forgot to mention: The iMac is $530 cheaper, priced at $2568.