I have seen a good number of posters on this forum talking about how much they hate the new iMac's design, and a few posters defending the redesign as brilliant. For my part, however, I have to say that the new machine doesn't strike me as particularly good or bad, it is really exactly what I expected Apple would do. 1. Kept current sizes and aluminium unibody (while making the machine more difficult to open). 2. Reduced upgrade/expandability options on the smaller models, while maintaining user-replaceable RAM on the 27". Sadly, no ability to easily swap the HDD (not that I expected one, but it would be a welcomed feature). 3. Less reflective (but not matte) lamented screen. Supposedly, 75% less reflective, which is certainly a good thing if accurate (27" Thunderbolt Display also?). 4. They removed the optical drive (I gave up fighting this battle when I figured out that they weren't ever going to support BluRay). This was clearly a case of planned obsolescence, and no one should have been surprised by it. 5. Somehow thinner and lighter (the official Apple slogan, I believe). So, from my perspective, the new iMac design isn't really an issue for much emotion one way or the other: if Apple was going to make a new iMac it would be this, or something very similar (from my perspective). It is, based simply on early speculation, by all figures still quite a good machine and a worthwhile purchase for someone looking for an Apple all-in-one: the 21" model is for people who need a simple email/Facebook/web-browsing/YouTube machine and are willing to pay Apple prices for such a desktop, while the 27" remains (with tweaks) a fairly powerful machine capable of some gaming or Photoshopping a UFO into almost anything required. One minor disappointment I must say though is that the $2000 model does not come with Core i7 as standard: for that kind of money there is no reason it should ship with an i5; shouldn't be the $200 upgrade that I imagine it will be when available. The one thing I did (and still do) find truly laughable was the propaganda for this machine. I really couldn't help laughing during the keynote as Schiller gushed over the 5mm edge. Really? That's the selling point for this machine, the edge? Have you ever heard of anything being sold because it just has such an amazing edge? Maybe if it were a set of kitchen knifes, but a computer's main selling point is that it has a thin bit around the corners? Don't get me wrong, the audience cheered like Apple was the messiah when the revealed that oh-so-thin bit on the big screen; Apple knows what they are doing; we are trained to believe thinner = better technology at this point, but still, all the perfectly angled photos in the Apple store just seem funny: Apple is saying that the principle selling point for an otherwise (presumably) descent computer is that it has a narrow frame of aluminium around it.