Its just "iPad". They are only refering to it as "The New iPad" because its the new one.
Its a great move and its stops everyone moaning about an a revised product not being a "real upgrade"
I thought it was a "real upgrade", aside from design, everything else on it is improved and upgraded, I mean a quad-core CPU would have been a lobster and butter, but it didn't happen, but still a big upgrade.
According to the attached...It's the iPad third generation.