I had never been an iPhone owner but have always had serious iPhone envy - I just could never switch from under my parent's Verizon plan. I had a Blackberry for a year, a good device but the buttons would continually stop working, and, despite its best efforts, it just wasn't an iPhone. Nonetheless, finally starting bringing in enough money to afford an iPhone. That, coupled with my iPod being stolen at college made the decision easy. Purchased a 32gb white one yesterday and I am in love. Didn't think using a phone could be so intuitive and fun. Just thought I'd throw in my two cents.