I'm pretty blown away by all of the hubbub this is causing. Seems to me that an end user will still have an easier time learning to use the Shuffle (5 minutes of learning, maybe?!) versus setting up POP or IMAP on a Blackberry. I'll be buying this new Shuffle, because I use the in-ear headphones, and the Shuffle is THE best music player for snowboarding. Nanos and iPods and iPhones/touches don't work with gloves on, there are LED screens that can break if I fall, etc. If this device doesn't target you, then stop stressing. You should be happy that you can now pickup a super cheap previous gen Shuffle on craigslist instead!