I’ll agree that a notch isn’t ideal aesthetically—I don’t think anyone could argue that it looks better than a symmetrically designed display. That being said, after using an X since launch, it really doesn’t bother me or distract me in daily use. If its presence means a smaller overall device and especially no chin/forehead, I’m fine with a notch on my phones. In my experience, that portion of the screen isn’t generally used unless I’m playing a game in landscape or an occasional video whose ratio is even flatter than 18:9. Most videos are still 16:9 at most which results in pillars on either side and thus the notch doesn’t come into play.
I do dislike so many other OEMs so quickly mimicking Apple, not because I think Apple has some exclusive right to the design, but rather that they aren’t sticking to their own particular style. Samsung has a pretty definitely style of its own and think they should stick with it as it’s a hallmark of their phones. That being said, I think the display in that image looks just great—no chin or forehead to speak of, just a pseudo ‘widow’s peak’. 😛