I wonder if we're all in for a disappointment once this page is live...... I'll start by saying that I've never understood the logic (business or any other sort of logic) in O2 saying "once Orange have the iPhone we'll be willing to unlock your O2 iPhone". It seems to me to make no sense, given that Ofcom does not force them to unlock. But, reading the recent threads about Canada and Australia multi-carrier models, AND reading what is already happening in the UK with iTunes allowing the Orange carrier update (ie change the lock on your phone from O2 to Orange), here is my prediction. The web-page will say: At the end of your contract you may switch your iPhone to any other legitimate UK carrier for the iPhone. To achieve this, you should carry out the following procedure: 1. Please enter your O2 phone number once your existing O2 contract has reached its term and press Confirm (may require up to 15 days before confirmation of cancellation is received by you) 2. Obtain an iPhone-compatible SIM from any other official UK iPhone carrier 3. Connect iPhone to iTunes with the iPhone turned on 4. Swap O2 SIM card for the other carrier's SIM card 5. Click 'sync' 6. Accept carrier update when offered by iTunes 7. Your iPhone may now be used on the other carrier's network In other words, there will be no genuine factory unlock for UK iPhones. Just the choice to use Orange or O2, and next year Vodafone as well (and no, O2 won't release you from your existing contract commitment.) I realise that in a week's time my crystal ball may turn out to be totally rubbish, but that's what I think now is going to happen.