Before this press conference, I was thinking of the things I wanted to see happen / hear. 1.) I wanted Apple to acknowledge there was a "flaw" with their antenna design. - Well, they stopped short of this, repeatedly making sure we knew that every other smart phone does this, but failing to admit the difference with Apple's external antenna. But they did acknowledge what was happening, which is better than "you're holding it wrong". 2.) I wanted them to announce that a hardware fix was in the works, even if only a coating over the antenna. - This obviously did NOT happen. Though I think they do know they need to do something, but probably don't NEED to implement it this year, and can just make it part of the upgrade for next year's model. 3.) I wanted them to at least mention the proximity sensor problem, and say it was being worked on. - This one was a definitely score! I was afraid it wouldn't be mentioned. But mentioning it was enough for me, cause I believe this can be fixed in software, altering sensitivity parameters, and time-out values and such. 4.) Silly as it is, a free case wasn't something I needed to hear, but it would be nice. - score! free cases. So, all in all, though I wanted to hear more about the antenna design, I was satisfied with the press conference. I have been on the fence about getting an iPhone (my first smartphone), and this press conference was kind of the make or break for me. And I think I am convinced. I think I'm all in. Just gotta pool up some extra case for the initial phone purchase. Was anyone else who was on the fence pushed to the "ok, i want one" side of the fence after this press conference?