Apple has a serious case of trying to be two things at once. It can and often does both well. And many of us absolutely love many of their products as well as so much about the world that comes with that. However, what has plagued (and as I’ll explain is also sometimes to Apple’s benefit) Apple for a long time is the dual nature of who they are.
The are a consumer electronics company. No longer just a computer company but as we know a complete solutions consumer electronics company with computers, phones, AirPods, watches, tv consoles, content, etc.
And they are what they have always been too, a professionals company for design, photography, film and tv. A company for the true professional.
And then of course is the blurred line of the prosumer. The consumer who may not use their products for their employ necessarily, for creative or production, but who wants the performance or otherwise high end nature of what Apple has to offer, and of course in Apple fashion, Apple is happy to oblige and take their cash.
This is evident in those who may want a better computer than a Mini and buy a Mac Pro or thankfully now a Studio because they don’t want an iMac. Or the consumer who says I want a MacBook Pro but who may not really need the performance specs that the Pro laptop brings. At one point the MacBook Pro was the only way to get a larger screen from Apple. At least the Air now comes in a 15”.
I for one have had an iPhone Pro Max for both the 12 and 14 generations because until the Plus, it was the way to get the larger size and the better whatevers for that generation. But really Apple why is a consumer product like a phone available in a regular and a Pro. What makes it a Pro. So someone can shoot production video on a phone?
And now that Apple Pro nomenclature comes to the latest product they have to offer. Actually the only version of the product is the Pro. The Apple Vision Pro. There is no non-Pro offering, not yet at least. It’s $3,500, almost twice that of a very well equipped Mac Studio Max. And almost three times that of an iPhone 15 Pro Max. And that is presumable for the base configuration of the Vision Pro.
But what makes Apple release the Pro first and only a Pro? What about the product makes it a Pro? Is it designed for the creative professional? Are they the ones watching movies and tv in immersive VR? No, that’s a consumer activity. Ok, it’s a neat virtual computer you can interact with in a 3D world. With somes apps, maybe that’s a Pro level device. But really this is what at the end of the day….? A consumer media device with computing capabilities as well as gaming, etc. targeted to potentially executives, and prosumers who have the funds (because any way you slice it there is no justification for $3,500 for this thing other than ‘because I want it’ and can burn the $$ on it).
Only Apple can make a product like this and expect any level of sales that might otherwise capsize another company they don’t sell enough. Because they don’t need it to do all that well to keep making money as a whole. Another company would start with the product that does most of this for cheaper and offer the Cadillac variant later for those wanting a more refined look. But to begin with it, dub it Pro and release it, like the iPhone is to misuse the Pro moniker. It’s really just Apple Vision One. And while I’m sure it will be damn cool and really nice, while I can afford one, I feel like buying one would just be
absurd.
The are a consumer electronics company. No longer just a computer company but as we know a complete solutions consumer electronics company with computers, phones, AirPods, watches, tv consoles, content, etc.
And they are what they have always been too, a professionals company for design, photography, film and tv. A company for the true professional.
And then of course is the blurred line of the prosumer. The consumer who may not use their products for their employ necessarily, for creative or production, but who wants the performance or otherwise high end nature of what Apple has to offer, and of course in Apple fashion, Apple is happy to oblige and take their cash.
This is evident in those who may want a better computer than a Mini and buy a Mac Pro or thankfully now a Studio because they don’t want an iMac. Or the consumer who says I want a MacBook Pro but who may not really need the performance specs that the Pro laptop brings. At one point the MacBook Pro was the only way to get a larger screen from Apple. At least the Air now comes in a 15”.
I for one have had an iPhone Pro Max for both the 12 and 14 generations because until the Plus, it was the way to get the larger size and the better whatevers for that generation. But really Apple why is a consumer product like a phone available in a regular and a Pro. What makes it a Pro. So someone can shoot production video on a phone?
And now that Apple Pro nomenclature comes to the latest product they have to offer. Actually the only version of the product is the Pro. The Apple Vision Pro. There is no non-Pro offering, not yet at least. It’s $3,500, almost twice that of a very well equipped Mac Studio Max. And almost three times that of an iPhone 15 Pro Max. And that is presumable for the base configuration of the Vision Pro.
But what makes Apple release the Pro first and only a Pro? What about the product makes it a Pro? Is it designed for the creative professional? Are they the ones watching movies and tv in immersive VR? No, that’s a consumer activity. Ok, it’s a neat virtual computer you can interact with in a 3D world. With somes apps, maybe that’s a Pro level device. But really this is what at the end of the day….? A consumer media device with computing capabilities as well as gaming, etc. targeted to potentially executives, and prosumers who have the funds (because any way you slice it there is no justification for $3,500 for this thing other than ‘because I want it’ and can burn the $$ on it).
Only Apple can make a product like this and expect any level of sales that might otherwise capsize another company they don’t sell enough. Because they don’t need it to do all that well to keep making money as a whole. Another company would start with the product that does most of this for cheaper and offer the Cadillac variant later for those wanting a more refined look. But to begin with it, dub it Pro and release it, like the iPhone is to misuse the Pro moniker. It’s really just Apple Vision One. And while I’m sure it will be damn cool and really nice, while I can afford one, I feel like buying one would just be
absurd.
