I bought my first iPhone on launch in 2007, despite being mid-way through a contract with another carrier and despite being an impoverished student at the time. I made a stupid mistake by going to try one in an O2 shop (I'm based in the UK), and came out with a shiny new phone, and a new monthly contract to boot. Fast forward 9 years, and I'd had an iPhone upgrade every year, and was a huge evangelist for the brand. I upgraded to the 7 from the 6S and, after about 5 months' use, felt a bit - meh - about the whole thing. I found the software to be buggy, the battery life was annoyingly short, and a big part of me wondered whether the lustre had gone from my iPhone experience, and I was just over the whole thing. I've now been with a Google Pixel for about 4 months, and have decided to go back to the iPhone, and have just bought myself a (second hand) 7 Plus (mostly for the photography upgrades), with the anticipation that I'll upgrade again when my contract is due in September and the new phones come out. I have to admit, I'm really stoked - although the Pixel is a decent phone, I've missed the seamless experience of my Mac-iPhone-iPad configuration. Apologies for the pointless post, but I thought it might interest (some) people to read.