When I held the iPhone 6 in my hand I immediately felt it to be a comfortable device and a natural evolution from the previous iPhones... and that's why I don't want it. Whether people are willing to admit it or not, Apple's reluctance to give into consumer demand has made their product line feel stale. 2007 - iPhone 3.5" Screen 2008 - iPhone 3G 3.5" Screen 2010 - iPhone 4 (New design, same old 3.5" Screen) 2012 - iPhone 5 ("Taller but not Bigger" 4" screen) 2013 - iPhone 5s (Same 4" screen... but now in GOLD!) So, as "natural" as the 4.7" iPhone 6 feels in the evolution of the iPhone, all those years of waiting is exactly why many 6 Plus owners are happy with their size choice. Sometimes things need to be shaken up and getting a product that doesn't feel "natural" has made the iPhone more interesting that it has ever been. Personally, I've been after a big phone for years so I love my 6 Plus. I admit that it's slightly bigger than I'd prefer but this isn't like choosing a tattoo. I adjusted to the size (both in hand and in pants) immediately so I'm fine with seeing how the next year or two pan out with a big phone. I have no idea what size I'll choose next gen but what I do know is that, for right now, then the iPhone is FINALLY exciting again and it's largely due to my large phone.