I'm used to people knowing what iPhones are. They even hear about launch dates on the news. But since yesterday I've had a waitress and a security guard see my phone and ask me if it was the new phone. And no, they weren't guessing, they really did know exactly what the new one looks like. This is the first time that I can recall that I've met non-nerd members of the public who could quickly identify the difference between 2 different versions of an Apple product. I'm not saying this never happened before, I'm just saying that the general public seems to be more attuned to the iPhone 4 than they have for past models. I predict that this is very good news for Apple.