I went for a try on at the Bromley (London) Apple store this weekend, and was blown away by how beautiful the watch screen is. It's serious eye candy, and I really didn't expect it to look that good. I had thought I was only going to be able to look at the watches in the display desk, but I lucked out and one of the staff wangled me a try on appointment. That was great, but I was rather sad that the watches were only playing the demo loop, so didn't pay much attention to that. The detail of the screen, the intensity of the colours, and the high resolution make for something that is very beautiful to use. Other posters are correct, the sport feels very classy, much more so than I had expected. The sport band is also very nice, even nicer than the pebble watch original band, which I liked already. I was amazed with the link bracelet - I didn't realise you only have to press a button on one of the links to separate them. Very easy to change length this way, and now I'm not surprised at why this is Apple's most expensive strap. It's of incredibly high quality, very nicely made indeed. 38mm was definitely too small for my taste, and I'm glad I ordered 42mm. (A sport white band, FYI). The 38mm might be quite nice as a more delicate lady's watch, but I would expect that most women would carry off the 42mm easily. It's not as big as I'd hoped. The tap you get from watch notifications also felt classy. Much more so than the buzz from my original edition Pebble. The Apple watch makes the Pebble look a bit like an old Nokia brick phone compared to the latest iPhone. Sorry to Pebble, and I love my Pebble greatly. Enough that I feel slightly guilty telling you all how different the Apple watch made me feel. I enjoyed playing with the tablet/watch demo stand. There was no perceptible lag with the software, everything was very responsive. I suspect that might be different with a live watch paired to your phone, which this isn't. Things were reasonably intuitive moving around the software, and it won't take long to learn the new interactions. Now I'm more excited than I was before, I really can't wait to get my watch!! I ordered at something like 08:03 and got the 24/4-5/8 delivery date slot.