As I've said in a few threads - the iPad is simply not for me - not in its current incarnation and not while I'm content with my 3GS, MacBook Pro and Kindle2. It's hard for me to "understand" the place it could have in my, personal, life. But perhaps I'm not the target demographic. Perhaps the target demographic isn't any of us who already own some or many Apple products. Maybe the best market for the iPad is the uninitiated. Sure they noted in the keynote how many people will be already familiar with how the device works. But I think the true demographic just might be those unfamiliar. Those that perhaps don't have a laptop or kindle. Or even an iPhone. Maybe they have desktop systems and some other phone. The iPad is not "really" a computer. Nor is it a phone. It's not an e-reader. It's really a large format ipod touch. Which is fine. And I'm sure it's beautiful and works really really well. I've been on the forum for over awhile now and have read a lot of threads about various devices and the OS. I think the iPad, to some degree, magnifies the OS's shortcomings which were acceptable or at least "tolerable" on the iPhone because - well - it's a phone, not a full blown laptop or computer. Now this is speaking only of the iPad as demo'd today with the OS demo'd today. Perhaps OS 4.0 will revolutionize the iPad - and perhaps that will even come prior to launch date. But for now - this device has, to me, limited appeal - and most of that perhaps to bring people over to Apple products.