Don't you guys and gals think the real reason why Apple is releasing the more expensive Stainless Steel and Edition watches is because they actually want to sell more of the cheaper Sport version? Take a look at it this way: 1. If Apple released the Sport version only and priced it the same, would you think they will sell more of it, considering you can buy other alternatives way cheaper, like the Pebble...and the rumours of the Moto 360 working in IOS makes this even more interesting? I mean, the Sport version is still $500+ here in Canada...that's a lot of dough. There's no way they would have sold it cheaper, knowing the price of R&D and well, they're Apple. 2. Including the Stainless Steel in the mix only expands the reach of the cheaper Sport version to more people. How many times have we heard of folks changing their minds and going for the Sport version instead. Reason: these folks know an update is eventually coming and this does not justify spending more. Bait and switch anyone? 3. By including the Watch Edition, Apple created a lot of happy Sport version owners. How many folks want to own a genuine Rolex watch but can't really afford it...hands please? Well, either you go for a replica or have a rich uncle give you one, you're out of luck. It would've been nice to have a choice of the same watch with none of the gold and bling at a more affordable price, would't it? That's what Apple did here. You get the same shape and functionality in a Sport version as in the Edition. Now discuss amongst yourselves folks...still plenty of time to spend before our precious watches arrive.