I know. In the way you employed sarcasm in your post you were saying "They don't have their priorities straight". Because of this, you think that streaming TV in Florida was somehow higher on their priority list than MMS'ing for iPhones, which is why I responded the way I did.
coolwater has a point. They're the only company with the iPhone in the US. We are at their mercy. It's not like we can go to another network (really we can, but the phone doesn't work the same), and I doubt anyone is going to move to Canada for MMS.
I doubt we will ever see TV on the iPhone considering AT&T can't even get basic functions for it out on time. Plus, Apple will never develop an app for it as it would compete with iTunes. Besides, with their monopoly, AT&T really doesn't have to develop anything for the iPhone. It sells itself.
That story is about using MediaFLO capable phones, which have a Qualcomm mobile TV receiver chip.
In other words, only specially equipped phones can view the shows, and only in areas where the channels are broadcast (usually in big cities), and for ~ $15-30 a month.
As other people have noted, there are many subgroups within carriers. One usually has very little connection to the other. MediaFLO is very far removed from MMS/tethering.