Sync with iTunes. As a former iPod user all my music is organised in iTunes and really all I wanted was the ability to make phone calls on my iPod so that I didn't have to carry around 2 devices. The iPhone, when it came out, went so much further with the features that I think a lot of people have forgotten the point about Apple making a phone. There is no way I'll switch to a Blackberry or anything else as none of them use iTunes. I think a lot of reviewers miss this as a key feature. There are a lot of people out there who want to upgrade their iPod rather than upgrade their Phone!