The issue with bigger batteries is where the heck is Apple going to put them? From what I gather, the MBA is already as slim as it gets and it is pretty much bursting at the seams with components. Battery tech also seems to have more or less stagnated; Apple had to resort to simply packing the new ipad and Rmbp with thicker batteries to power that high-res display, rather than some breakthrough in battery capacity.
That IGZO screen looks promising (and was purported to have been the display of choice had Apple been able to secure sufficient quantities). We will probably start seeing them in the next ipad refresh (and as production increases, see them rolled out to the other laptops).
My other concern - is it worth it? Apple computers (including the ipad) already appear to be as thin as they can get, and Apple seems to be using every trick in the book just to shave off the odd fraction of a mm here and there. I dunno, past a certain point, it's like 'What's the point?" Are people really to start throwing a hissy fit just because it is that slightly thicker than it could have been? Are you really going to go around with a pair of vernier calipers and measure each laptop you want to buy?