I think with these announcements Apple is back with a vengeance. Are there some pricey items here? Yes. Are some of these things a little too forward thinking? Yes. Imac is unnecessarily thin. Yes, you should upgrade the memory at Apple prices on your 21 inch to future proof it. Yes you will probably end up buying an external DVD drive and you will probably buy the nice looking one from Apple instead of the blue ray drive from another company that is cheaper. Is Kindle Fire still a great value tablet in the 7 inch range? Yes. Apple doesn't care. It is back to staking the ground for high end devices. Its stuff is going to cost more. Those Retina Laptops. It expects to sell them and sell them at prices that are easily double what others are selling laptops for. Chromebook at $250? Don't care. Not competing for that market. Bringing the price down on the iPad? Nope not going to do it, just raising the specs and also keep memory size small so that more people pay for memory increase which is Apple's highest margin item. Yep, there were no bargains announced today. But Apple just announced lots and lots of future profit.