This is what kills me. I finally jumped on the iPhone at the 3Gs. Then the 4 came out. And it was a huge, major, gigantic upgrade. Part of me knew today was going to be an "S" iteration, and that is what is disappointing. I can either get another minor upgrade after waiting over 2 years, or wait another year to get back in the "good" cycle. Or I can upgrade now, and then spend a fortune to get back on cycle for the real upgrades. There are a lot of people in this cycle, and I think those are the ones who Apple stands to lose, and they won't get all of them, if any, back if they do release another great phone. Next year. The "S" Cycle is torture.