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Shameful negligence toward their customers. All these great products left to rot in favour of sodding emoji and watch bands.

Tim Cook, you let this happen under your watch. You are an embarrassment compared to Steve. Pull your head out of politics and let it hang in shame or hand in your resignation.
 
My dad built a PC thanks to Apple’s abandonment of the prosumer sector. With no sensibly priced Mac Pro and the Mini being years old, there was no computer for him to buy. He didn’t want another iMac; the models available at the time had laptop GPUs.

He keeps asking me when is Apple going to release a new Mini. And I have no idea. He’s been a diehard Apple fan since the early nineties. Such a shame that Apple has turned away him and similar customers.
 
So I can have 802.11ac in my phone but not a router whose sole purpose is to broadcast and receive data? I’m talking about the Airport Express.

I’d be fine with them killing it off if the Apple TV had the same functionality, but it doesn’t.
 
Instead they make movies and TV shows today. Apple isn't a company that is focused on high-end technology any more, it's just a content company. Everything they do is to sell you more content. That's explains their recent product designs too. There isn't a single technical guy among their recent executive hires.
 
When did they admit they were wrong?

Ok so here’s reasoning from a programmer.:
Computers are in a weird place. Programmers don’t need much processing power anymore. If big data (not the buzz word just literally big data) is involved, use a server. Regular consumers don’t need fast processing power for email and web. Two very VERY small groups need processing power: video makers and people using a Mac as a server (not counting gamers since they’re not on our platform). Apple is at the mercy of intels slow release cycle. Graphics chips are expensive due to miners. Also, have there been new advances in graphics cards? Not my expertise but I bet it’s as slow as intels cycle. SSD’s and RAM are all basically the same now (newer generations) in terms of speed. Sure some gains here some there but not enough for most people. The gains Apple gets from generation to generation are not enough for some users.

PC’s are slowing down since hardware has slowed down. We need innovations in hardware. If quantum computing takes off there will be lots of new and exciting things. Right now there isn’t.

“Video makers” are not part of a “very, very” small group. The digital video industry is huge and growing at a massive rate year on year. There has been a huge shift towards Windows because Apple have completely neglected the pro market. As a business owner, why would I spend 5k on an iMac Pro instead of getting a kick ass PC that comes complete with 2-3 high end Nvidia GPUs? Just look at VFX, motion graphics and animation. There has been a huge push towards GPU rendering but currently they all rely on Nvidia CUDA enabled cards and Apple’s latest macOS updated doesn’t support them via eGPUs. Their strategy just doesn’t make any sense at all.
 
The Mac Mini was supposed to be Apple’s gateway (drug) to macOS, particularly for PC users that have a display, keyboard and mouse already but are curious and want to explore macOS or build an iOS app for instance. I think therefore the Mini is very important strategically, even (or especially) at a lower margin than their other products. By getting users who don’t want or can’t afford to spend a lot straight away it’s possible some will get hooked and buy more expensive and higher-profit Apple products later.

But I don’t think Apple under Cook can think like this anymore. They seem to insist on every product having the same high margin. They also see lower volume products as being less deserving of attention than bigger sellers, which is a little counter-intuitive when you think about it — or can be. They’d rather just try to push more expensive products straight away.

Apple seems to have transitioned from a company that always tried to do its best for customers to one that seemingly tries to strongarm users to reap the maximum profit possible for shareholders — and Tim’s ego. There’s no doubt that its iPhone and iOS success has led to a reduced focus and care for the Mac platform, and this is sad. They can try to spin it otherwise (as they routinely try) but their actions, or rather inaction, speaks louder.

I think a new Mac Mini should prioritise small form-factor and low price even further to act as a gateway to macOS. The current (old) Mini may have been small for a PC years ago but looks positively chunky and ancient now considering its poor performance. The A11 chip shows what’s possible for small form-factor PCs. Traditionally its size was also dictated by the presence of an optical drive, but this is no longer necessary either.

The Mac Mini needs to lose at least half its size and get double the performance as a minimum after that amount of time festering, with low-power quad-core chips from Intel or elsewhere as standard. It should ditch magnetic storage for SSD. I know many have used the Mac Mini as a media centre but I don’t think it should compromise its size to fit cheaper high capacity magnetic storage. Anyone experimenting or wanting basic access to OS X should be fine managing with external storage as a compromise for size and price. TB3 could probably see the port options streamlined a bit too.
 
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Last I checked, the AirPort Extreme and TimeCapsule both used 802.11ac

(They still don’t do mesh so they are certainly not cutting edge, but they aren’t quite as out of date as you suggest)

"The smaller AirPort Express hasn't been updated since June 2012--it still has old 802.11n Wi-Fi."

Did I read this wrong?
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“Video makers” are not part of a “very, very” small group. The digital video industry is huge and growing at a massive rate year on year. There has been a huge shift towards Windows because Apple have completely neglected the pro market. As a business owner, why would I spend 5k on an iMac Pro instead of getting a kick ass PC that comes complete with 2-3 high end Nvidia GPUs? Just look at VFX, motion graphics and animation. There has been a huge push towards GPU rendering but currently they all rely on Nvidia CUDA enabled cards and Apple’s latest macOS updated doesn’t support them via eGPUs. Their strategy just doesn’t make any sense at all.

Talked to my best friend yesterday. He owns a production company. Produces a lot of sport segments for major networks. When i called i was shocked to learn he was editing with an Adobe rig. He was having issues with FCP. That is huge because he has been all Apple for years. He also teaches and had his classrooms outfitted with Macs. So for him to switch over is a big undertaking. Times are a changing.
 
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When did they admit they were wrong?

Ok so here’s reasoning from a programmer.:
Computers are in a weird place. Programmers don’t need much processing power anymore. If big data (not the buzz word just literally big data) is involved, use a server. Regular consumers don’t need fast processing power for email and web. Two very VERY small groups need processing power: video makers and people using a Mac as a server (not counting gamers since they’re not on our platform). Apple is at the mercy of intels slow release cycle. Graphics chips are expensive due to miners. Also, have there been new advances in graphics cards? Not my expertise but I bet it’s as slow as intels cycle. SSD’s and RAM are all basically the same now (newer generations) in terms of speed. Sure some gains here some there but not enough for most people. The gains Apple gets from generation to generation are not enough for some users.

PC’s are slowing down since hardware has slowed down. We need innovations in hardware. If quantum computing takes off there will be lots of new and exciting things. Right now there isn’t.

I can't recall the exact post but I thought I read on macrumors something about the Mac Pro not doing what they hoped and that they were going to redesign in.

As for the speed. Sorry to say, you are thinking incorrectly. Visionary minds think of things we did not think we needed. The speed of the processor is nice but that is not the only reason we bought new computers when SJ was running the show.
 
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Under Tim Cook Apple is reverting to the mean. There's just not a lot of imagination left at Apple. There wasn't a lot left in the computer industry as a whole for a while, but you could always count on Jobs to do something interesting.

Really, it seems the whole industry is obsessed with making advertising management consoles, since that's where the money is. The sad thing is that our tools are still first-generation, for the most part. Progress has, for the most part, stopped. Heck, nobody is even trying to redo the iTunes UI, and the UI redos that did happen sucked (iPhoto -> Photos, iMovie -> iMovie, iOS -> iOS). Heck, even the new Apple TV remote is a POS.

Ive's team is stuck in a rut and needs to go. They need some creative destruction to happen, because their creativity has petered out.
 
The Mac Mini was supposed to be Apple’s gateway (drug) to macOS, particularly for PC users that have a display, keyboard and mouse already but are curious and want to explore macOS or build an iOS app for instance. I think therefore the Mini is very important strategically, even (or especially) at a lower margin than their other products. By getting users who don’t want or can’t afford to spend a lot straight away it’s possible some will get hooked and buy more expensive and higher-margin Apple products later.

But I don’t think Apple under Cook can think like this anymore. They seem to insist on every product having the same high margin. They also see lower volume products as being less deserving of attention than bigger sellers, which is a little counter-intuitive when you think about it — or can be.

Apple seems to have transitioned from a company that always tried to do its best for customers to one that seemingly tries to strongarm users to reap the maximum profit possible for shareholders. There’s no doubt that its iPhone and iOS success has led to a reduced focus and care for the Mac platform, and this is sad.

I think a new Mac Mini should prioritise small form-factor and low price even further to act as a gateway to macOS. The current (old) Mini may have been small for a PC years ago but looks positively chunky and ancient now considering its poor performance. The A11 chip shows what’s possible for small form-factor PCs. Traditionally its size was also dictated by the presence of an optical drive, but this is no longer necessary either.

The Mac Mini needs to lose at least half to 3/4 its size and get double the performance, preferably with low-power quad-core chips from Intel or elsewhere as standard. It should ditch magnetic storage for SSD. I know many have used the Mac Mini as a media centre but I don’t think it should compromise its size to fit high capacity magnetic storage. TB3 could probably see the port options streamlined a bit too.
I don’t think the Mac Mini needs to lose any size at all. It is just as small as most SFF computers except for the NUCs. The difference though is most other SFF computers are using external power supplies and the Mac Mini has an internal one that takes up probably 20% of the space. It makes it look a lot cleaner.
 
So funny how when Phil announced the Mac Pro he said “can’t innovate my ass.” Took 5 years for their egos to admit they failed and since SJ isn’t there, they need “market research” instead of a visionary mind to figure out what to do.

Yeah, but depending on what your needs are, the Mac Pro still is an amazing - and beautiful - machine. I don't regret having bought one as my desktop machine at work. It's powerful, fast - and absolutely quiet. But then again, I'm IT guy, not a video editor or Photoshop wizard. But the VMs and the compilers fly fast enough for me, so that machine was a good purchase.
 
I have two major product gripes with Apple:

1) The exiting of the external display business - I am still using my gorgeous 2008 24" LED ACD I bought alongside my original unibody Macbook Pro. I will not buy a non-Apple branded display, I just won't. And at this point I kind of don't want to buy a new Macbook Pro until I can buy a display to go along with it. At least there are some whispers they might release a display with the 2019 Mac Pro.
2) The exiting of the Airport business. I bought a 2TB Time Capsule when my older, flat-style 500 GB one bit the dust, and the one I bought was already fairly old. Again, I don't want some hideous Linksys whatever on my desk when this one goes, plus the ease of setting up the TC and integrating it was world's better than any 3rd party router I had ever used prior.

Having these two products really complements being enveloped in the Apple ecosystem, and I don't think that's a bad thing. Right now these are two major pieces on my desk and I don't really have any desire to replace either of them with non-Apple products. The killing of both of these products is literally a bean counter move because they aren't products people upgrade frequently, nothing more.

Lastly, it wouldn't kill Apple to give the iPod one more update. I have an iPod permanently docked in my car, but a moving HDD Classic isn't ideal with sub-zero temperatures, and the nano never went beyond 16 gigs. I want to buy one last iPod - a 64 gig, flash storage iPod with a CURRENT chip in it. Right now, this product simply doesn't exist unless I want to buy a prepaid iPhone SE which to me just seems like a janky workaround solution.
 
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i don‘t get it why they don‘t make new airports and time capsules. wireless routers are at the heart of a home, and would be ideal candidates for home automation & laying the groundwork for an apple ecosystem at home.

and look at that mac mini‘s io-ports. near-perfect. just ditch the firewire, replace it and the tb-port with usb-c (but leave two of those usb-a ports), fit in some new cpu, make ram and the hd user replaceable again and we‘re done.
 
It really says something that they can't be bothered to keep things even remotely up to date.

Companies a fraction of their size and resources are able to not only do so, but offer all kinds of interesting and niche products and configurations.

What's particularly interesting to me is how Apple built a reputation on the concept of just focus on the experience, let us take care of the tech. Now they betray that trust by selling old stuff all the time. It seems they've completely reconsidered who their target market is.
 
This list speaks volumes about the tragic current condition of Apple and its misdirection. Yes, presently very profitable, on top of the world—BUT many would be surprised at how quickly all that could change. If core competencies are not maintained, if the strategic vision is flawed, if one is relying upon past glories—then prosperity can be but an illusion and fleeting.

These six oldest (read, neglected) products of Apple are some of their most important. Following, in the order they were listed, and why each still matters:

• AirPort Extreme
— Because this world and Apple are increasingly going wireless. Because electronic security is all the more important; one needs a secure router they can count on. Because many Apple customers prefer to remain Apple-centric, and should be able to do so.

• Mac Pro
— Because Apple should be more than a consumer consumption company of services. Without professional computer tools it will not only lose related markets like video and audio production, but also quite likely those tangential like education. More importantly it will be a services company at the mercy of outside vendors dictating how and what is created for it.

• Mac Mini
— Because not everyone needs another screen, or prefers a choice in such things. Because many do not need the power of a Mac Pro but still desire an Apple desktop computer other than an iMac. Because, inexplicably, a Mac Mini remains the best option as a video server. Etc.

• MacBook Air
— Because, sadly, in useful ports, decent keyboard, useful battery life, overall form (if not its screen) the MacBook Air is in many respects the best notebook computer Apple presently sells. As well, its lowest cost offering in this category, if that no reason for it to be outdated, exactly the opposite.

• iPod Touch
—Because Apple has been excising headphone jacks left and right. Because not everyone of their customers wishing to listen to mobile music wirelessly (in part due no other choice) may want or can use an iPhone for such a task. Because they haven't just abandoned one in this key category and left them on the rocks.

• iPad Mini
— Because not everyone needs or wants some huge iPad. Because an iPad Mini remains the best sized iPad to read a book on; or that Apple is happy enough to sell you a book but otherwise doesn't care if you can enjoy reading it or not (see: quite possibly left to rot with other vendors).


In short and summation, if not actually hostile to its customers, Apple has increasingly become a corporation that doesn't particularly care about them.

Obviously Apple has to make a profit; it is after all a business before all else. As all changes there will be products and services which will as well, not to everyone's satisfaction.

However, that in no way excuses leaving the professional market dangling in the wind, putting crap keyboards on over expensive notebooks, gluing everything together, offering products many years out of date which in many respects better than that on offer new. Etc., etc., etc.
 
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"The smaller AirPort Express hasn't been updated since June 2012--it still has old 802.11n Wi-Fi."

Did I read this wrong?
[doublepost=1523105544][/doublepost]

Talked to my best friend yesterday. He owns a production company. Produces a lot of sport segments for major networks. When i called i was shocked to learn he was editing with an Adobe rig. He was having issues with FCP. That is huge because he has been all Apple for years. He also teaches and had his classrooms outfitted with Macs. So for him to switch over is a big undertaking. Times are a changing.

That’s a trend across the industry. If you’re an editor, why would you want to use FCP over Premiere when the latter is bundled with Creative Cloud and plays so nicely with other software like After Effects and Photoshop? Plus Premiere is insanely fast if you have some CUDA enabled Nvidia GPUs. In 10 years I can’t imagine the industry using FCP at all.
 
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this

years ago when i brought my new 2012 mini home from the store i opened it up and put an ssd in
my first thought was that the psu was taking up space that doesn’t need to
maybe i’m remembering wrong but i feel like my first g4 mini had a power brick

a power brick is fine for a stationary computer.
I don’t think the Mac Mini needs to lose any size at all. It is just as small as most SFF computers except for the NUCs. The difference though is most other SFF computers are using external power supplies and the Mac Mini has an internal one that takes up probably 20% of the space. It makes it look a lot cleaner.
 
When is the last time you saw an ad for an Apple product on television that was not iOS related? Home Pod is not a desktop product so the recent ads don’t count.

My point is Apple and it’s partners continue to run ads for iOS devices, mostly phones. Apple is an iOS company. We are very lucky they still produce any desktop products. The true death of Apple desktops will be when app developers no longer need macOS.
 
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