http://www.computerworld.com/s/article/9184419/BI_firm_takes_iPads_over_laptops_ MicroStrategy to deploy 1,800 Apple iPads; citing wildly lower total cost-of-ownership vs. laptops "MicroStrategy, a business intelligence software maker, has deployed 1,100 Apple iPads to executives and sales personnel to conduct critical job-related tasks. The company said it expects 700 more iPads to be deployed soon," Matt Hamblen reports for Computerworld. "MicroStrategy said it is using some applications that can run on both the iPad and the iPhone, while others are designed to fully take advantage of the larger 9.7-inch iPad touch screen," Hamblen reports. "For example, some of the latter applications help sales personnel easily show off videos or live demonstrations to customers during face-to-face meetings, said Mark LaRow, senior vice president of products... 'Apple is breaking the mold for mobile computing,' LaRow said." Hamblen reports, "LaRow said its total cost-of-ownership should prove far more prudent with the iPad than with laptop computers. In fact, LaRow said the company compared the TCO of iPads and laptops and the result was 'wildly in favor of iPad.'" "While MicroStrategy didn't intentionally choose iPads to be devices that workers would use in their personal lives, LaRow said the company has found 'when everybody brings the iPads home, the kids grab them' for access to games, videos and more," Hamblen reports. "In essence, workers 'like to use it ... it's more engaging,' he concluded." ------------------------------------- This is interesting. The proliferation of the iPad in the enterprise because it's cheaper and more "engaging" to use. Enjoyment of business tech as an aid to productivity? Sacrilege!