All video streaming apps should move "contents you cannot watch without paying" to a separate page.
If I was in charge of redesigning the TV app, I would divide it up into 6 pages:
- Movies
- TV Shows
- Sports
- Kids
- Store
- Search
Gone are
Watch Now and
Library.
At the top first 4 pages should be
Up Next, then shortcuts to
Library (contents synced or streaming from Mac or PC, contents purchased from Store, and offline downloaded contents from streaming services),
My Channels, and
Connected Apps.
The rest are suggestions, starting with
Watch to Watch then suggested categories and other recommendations.
Store should be suggestions for
iTunes Store contents, list of
Apple TV Channels, and other stuff I need to pay extra.
Search should show contents from subscribed services and purchased library first, with priority given for ad-free and higher quality (e.g., 4K Dolby Vision and Dolby Atmos).