Firstly, can anyone help? I have connected my new AppleTV up, and at this moment it is downloading a show from the iTunes store, so I know that it is working. The problem is, when I open iTunes, it (the ATV) does not show up in the sidebar. Even if I go into Preferences and click on ATV->Look For Apple TV's, none is showing in the box. This means I cannot sync my iTunes Library across. In settings, I can see my IP address,router address, DNS address, Wireless ID, and good signal strength. Any suggestions? Secondly, I was looking at this Toshiba Cell TV on the net. I am looking at building a new home theatre system in the new year. It made me think, this is something Apple should take, and build upon if they ever decide on another TV "hobby".