Given that this is a real issue and not just one reserved for those of us accused of having OCD it has inevitably made the press: http://www.t3.com/news/new-apple-ipad-3-problems Quote: Some have also pointed out a general inconsistency with the display colours, such as Gottabemobile, which has called for Apple to take action: Many users probably wont notice the color shift until they compare it to other iPads. However, the yellow displays are enough of a problem to cause people to return them and tarnish Apples reputation of consistency. The yellow iPad display issue is very real and Apple needs to do something about it as soon as possible. I have given up and bought a Samsung Galaxy Tab 8.9 for now until they get a grip on their QC. I'm really sorry I sold my iPad 2.